For UK plumbers, heating engineers & gas engineers
Plumber-specific websites built to turn local visitors into calls, quote requests, and booked work.
Built by George Lane, Gas Safe registered and in the plumbing and heating trade since 1998.
“I will have no issue recommending your website building services to other plumbers.”
Real Sites, Real Trades
Recent builds include Thames Boilers, EcoGreen Plumbing, Greenhithe Boilers, and Invicta Boilers. Toggle before/after on the rebuilds, or open the live sites.
Boiler installation & servicing
London
Rebuilt around the way customers pick a boiler engineer — credentials up top, service areas clear, and a quote request that is easy to find.
I stripped out anything that wasn't helping the customer decide. Credentials up front, local coverage mapped out, one clear way to get in touch.
Domestic & commercial plumbing
Kent
Mobile-first rebuild. Clear buttons, Gas Safe credentials visible early, phone number easy to find.
Most plumbing customers search on their phone. I built this around that — service areas, reviews and contact options close to hand.
Plumbing & heating
Greenhithe, Kent
Properly structured — services in order, coverage area clear, quote form easy to find.
I rebuilt it around the three questions every customer asks: what do you do, where do you cover, and who says you're any good.
Gas Safe heating engineering
Medway, Kent
Live site for Andy Smitham. Home page, dedicated service area pages across Medway, reviews where they do the most work.
Andy has 26 years on the tools and a Gas Safe card to prove it. I built the site to lead with that — then made it easy to ring or email.
Seen enough? Tell me about your business and I’ll say what I’d build.
Free Website QuoteThe Problem
You can do better work, turn up on time, and know your trade inside out. But if the other company looks sharper online, loads faster on mobile, and makes it easier to request a quote, they get the first call.
The website has to do the convincing before the customer rings. If it looks dated, thin, or hard to trust, you may never get the chance.
Mobile First
Customers judge you in three seconds on their phone.
Trust Before Call
Credentials, reviews, and local areas visible straight away.
Quick to Load
Page weight that doesn’t punish customers on slow data.
Built by George Lane
I've been in the plumbing and heating trade since 1998 — first fix through to commissioning, across all kinds of domestic and commercial work. I know the trade from the tools up, not from a marketing brief.
I've been the customer ringing around for a plumber. I've been the tradesman answering calls from a van. And I've been the business owner watching work go to someone who simply looked sharper online. I've seen it from every side.
I build these sites specifically around quote requests and local trade workflows. I'm not a generic web designer who happened to pick up a plumber as a client.
George Lane
Founder, Lane Consultancy and Callout Websites
Trade since 1998 · Building websites since 2022
Gas Safe registered · 515374
Every site is built by George personally. No outsourcing, no junior designers, no templates from a marketplace.
Callout Websites is the trading name for Lane Consultancy’s plumbing & heating client work. The wider business covers other local trades at laneconsultancy.com.
I will have no issue recommending your website building services to other plumbers.
What’s Included
from £499
First Month Hosting Included
Ongoing hosting quoted once scope is clear. No surprise monthly bills.
First Version Ready in Seven Days
Send over your logo, services, areas and a few photos after the quote is approved. I'll have the first version back to you within seven working days.
Websites from £499
That's the starting price for a full first build. Any add-ons — bookings, review automations — are quoted separately so you see the real number before committing.
First Month Hosting Included
No hosting bill on day one. Ongoing hosting and support is quoted depending on your setup.
You Own the Site, Full Stop
When the site goes live, the code is yours, the domain is yours, and you can take it anywhere. No monthly lock-in pretending to be a fixed price.
I Stay Reachable After Launch
Email or call me if anything breaks or needs changing. Fixes inside 24 working hours, no ticket queue, no support portal.
Built Around Phone Calls and Quote Requests
Every page makes the next step obvious: ring, send a form, or book if you choose to add booking.
Mobile-First Design
Most customers find you on a phone. Buttons are easy to tap, text is easy to read, and contact details are never buried.
Online Booking Option
Add a booking tool that handles your diary for you — included as a bonus add-on at quote stage.
Contact & Quote Form Setup
A quote form wired into your email and optional SMS confirmations. No DIY form building.
Local Trust Sections Built In
Services, service areas, reviews, FAQs and contact details — the things homeowners check before they ring.
Bonus Tools
None of these are in the core quote. Add them at quote stage if they’ll save you faff or bring you more bookings — never as upsell padding.
A proper calendar tool wired into the site so customers can pick a slot without ringing you in the van. Configured once, yours forever.
Each form submission can send an instant SMS and email to the customer so they know you've received it — useful when you're on the tools and can't reply straight away.
After a completed job, a short review request can go out to the customer — wording and timing are set up to feel like you, not a robot.
Booking, confirmations and review requests added at quote stage — never as a surprise at invoice time.
What Clients Say
The site is detailed, comprehensive and user friendly. Honestly, I can't fault it — it is a first class site and I am extremely happy with the end result. I will have no issue recommending your website building services to other plumbers.
George made the whole website build simple, clear, and stress-free. He guided me through each stage, kept to timings, and adapted quickly whenever changes were needed. I've recommended him before and will happily keep recommending him.
Case study · Thames Boilers
A cleaner, faster, more trustworthy site for a real boiler business, with clearer ways to get in touch and stronger mobile presentation.
Short call · Clear quote · Reply same working day
How It Works
Every step is spelled out before you commit to anything. No surprises, no vague timelines.
Fill in the form with your business details. Takes about a minute. No pitch sequence, no pressure.
A 15-minute call to check fit, requirements, timeline and likely package. Plain English, no jargon.
If it looks like a fit, I build a prototype of the first few pages after the call — on the house — so you see the real thing before you commit.
You decide whether to proceed. Quotes are itemised so you can see exactly what you're paying for.
Send over your logo, service list, areas, and a few photos. I take it from there — first version delivered within seven working days.
Questions We Get Asked
A fully-built first version of your website — home, services, service areas, reviews, FAQs and a quote form — plus your first month of hosting. Anything beyond the starting package (extra pages, bookings automation, custom integrations) is quoted separately so you see the real number before we start.
Yes — but it comes after a short qualification call, not immediately on form submission. The call lets me check we're a fit before I spend a morning building something you don't want. If we line up, you get a free prototype before you commit to anything.
Because the shape of the site depends on what you actually need — domestic vs commercial, one area or five, booking or not. Fifteen minutes on the phone means the prototype I build for you is close to the real thing, not a generic template.
Once the quote is approved and you've sent over the content I ask for — logo, services, areas, a few photos, reviews if you have them — I turn the first version around inside seven working days. If you drag your feet on content, the clock pauses. Fair either way.
Your first month of hosting is included in the starting price. After that, ongoing hosting and support is quoted depending on what you pick — a simple static site costs less to run than one with bookings, SMS confirmations and review automations wired in.
Not unless you want one. If you already own your domain, I'll help you point it at the new site. If you don't, I can recommend where to buy and talk you through it. I don't buy domains on your behalf — you keep full ownership.
Sometimes. If the existing site is salvageable and rebuilding on top of it makes sense, we'll quote for that. More often than not though, a fresh build from the same starting price is quicker, cleaner and better for conversions than patching an old theme.
Mostly plumbers, heating engineers, gas engineers and boiler companies — that's the trade I've been in since 1998, so I understand how your customers judge you. I occasionally take on other local trades when the fit is obvious, but this is the patch I know best.
Yes — these are the three bonus add-ons: an online booking setup, SMS and email enquiry confirmations, and a basic automated review request flow after you complete a job. Any of them can be included at quote stage; none of them are required to get started.
I read every form personally. If we look like a fit, I'll send you a time for a short call. On the call we'll talk through scope, timeline, and likely package. After that I'll send a quote and — if it makes sense — a free prototype before you decide.
A short form. A short call. A free prototype if we’re a fit. No obligation beyond that.
Prefer to talk? Ring George directly on 07590 491329.
